Matias becomes the new Pepsi Boy in this TV commercial for the Middle East – and officially outlives himself!
If there is one thing that we actors understand, it has to be the importance of exposure! We think that we speak on behalf of all the actors out there when we say that a smashing commercial hit is way more prestigious than any block buster movie. Just think about it. A movie gets screened only a few times in the theaters, before it hits the cable networks and gets another few runs. After that it’s the pirate market, and then down hill. But if you get a smashing super hit commercial, your face will be showed over and over and over again on every TV screen, every channel, in every home. And if your commercial is an international hit, well, then you are talking about hours of hours of airtime every day. So if Matias only got half a second of exposure in this TV commercial, he has still existed more on the TV screens in the Middle East than he will ever be able to do in life. That’s timeless. And priceless.(1)
(1) Matias actually got $75 for his appearance.
Famous people like Michael Jackson, Kylie Minogue, Shakira and Britney Spears have all worked for Pepsi at different occasions. However, when Pepsi wanted a face for their new campaign in the Middle East, the multinational corporation offered the job to 2Famous.TV Matias. Check out the video from behind the scenes!
Yes, we’re still broke. We’ve been collecting coins from the gutter to buy bread and water.
And then, as we were begging strangers for change outside of a shop, Matias discovered his face on a TV-screen! A Pepsi commercial! Among all the jobs, it’s hard to remember which ones you’ve been in, and which ones you’ve been payed for. So we called our agent for a little meeting.