Matias is a fine young man from the majestic Lofoten islands in the North of Norway. Perhaps it was the hostile weather of his Kingdom that drove him ashore to explore the world like no one else had done it before him. Or maybe it was the vast space between the humans on his island. Whatever the reason was, it brought the young explorer to travel from west to east, north to south, covering vast lands, continents, without bringing any money. But, for unknown reasons, in 2009 he stranded in Beirut, and has only done a few small expeditions since then – one of them to the Antarctica. And in the ancient city of Beirut, Matias learned a lesson from life: if you want people to see you, you have to become famous. And that is exactley the social expedition he is occupied with these days: to become famous in the Middle East.