In the international sensation “Africa for Norway,” Radi-Aid, tries to unite Africans to save Norwegians from dying of frostbite.
The popular music video has been very well received all over the world with now over a million hits on Youtube and has even been subtitled in Arabic by Rami Jawhar.
The plan for the campaign is to ship all the radiators collecting dust in Africa to Norway, and then distribute them to shivering Norwegians to share warmth, smiles, and happiness.
For us this campaign helps explain to our Lebanese friends why we moved from Norway to Lebanon. The situation is real; It is actually so frigid where we’re from that the Africans have started donating radiators. But at the same time we are realizing that Lebanon gets a bit cold as well. So if you feel like donating your radiators to save someone, you don’t have to ship them all the way to Norway. Contact us for directions.
There is a lot of confusion whether the video is for real, or if it is a serious critique of the misguided development that is often accompanied by the western media’s coverage. With first-hand experience of the arctic temperatures in Norway, naturally we would have believed this mission was serious.
But it turns out one of Matias’ childhood friends from the Lofoten Islands is part of the band Bretton Woods, the “development country band” that wrote it. They specialize in satirical country music and worked some serious genius to come up with this one. The campaign makes fun of the classic fundraising videos where people are told to donate money to Africa for short term solutions to never ending problems.
Radi-aid also criticizes the mainstream media for giving a stigmatized and simplified image of Africa. This goes for Lebanon as well as the simplified image has led many westerners with strange images of Lebanon and the Middle East. As written about in :What Americans Say About Lebanon.
On a more serious note, the Norwegian Refugee Council reports of thousands of Syrian Refugees in Lebanon in need of heaters. Preferably the ones that run on diesel or gas, since hours with daily electricity are few. Get more information and donate here.
– Full-length interview with the producer of this summer’s biggest hits.
– BONUS VIDEO! Crowd Cam from Example’s performance at Hove!!!
Today marks the UK release of Live Life Living, the fifth album of Brit musician Example. Sure we had never heard of him before despite his whopping 2 million followers on Twitter and 25 million listens on Spotify, but Example already knows that.
“In Norway people know my songs more than my name, when I tell them I’m Example they’re like ‘... [more]
– Catch the show tonight so he doesn’t have to
“We’ll be stage diving and shit, so hopefully I won’t break my knee or neck, I don’t want to die. Ok, If I could choose to die I’d rather die on stage then somewhere else…” Rapper Arif told 2famous.TV, as we discussed being a local superstar, what festivals like HOVE mean to Norwegian artists and what we should expect from his show tonight.
– The kids went mental!
Some of the artists at the Hove festival OWNED the audience, and Bastille was definitely one of the highlights. With complete crowd control they moved thousands of Norwegian teenagers to synchronized madness. It was one of those experiences that will live for ever on hundreds of Instagram accounts. (Most of the kids here says that they don’t remember the festival from day to day). [more]
HOVE goes hardcore when L.A. rapper hits the stage
Earl Sweatshirt, who hails from my hometown adjacent city of Los Angeles (well, as you’ll see in the video, even if L.A. is the easiest point of reference on the international scene, if you grew up in the ‘burbs, never tell people who are actually from L.A. that you’re from there, because they will call your Orange County ass out so fast), shook the AMFI stage with some hard-... [more]
As the 2famous crew sat on the beach, contemplating life and looking out onto the horizon, distant tribal beats were calling our names. We had to get to where ever that music was coming from. The 20-minute journey from the beach to the stage was playing was dramatic…we were walking fast in fear that The Busy Twist... [more]